Meet Charlie Whitworth, Technical SEO and director at Banc Media. We had the chance to interview him during BrightonSEO about his career, thoughts on technical SEO and advices for beginners.

Transcript:

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certainly yeah I’m Charlie Whitworth I’m
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a co-director at a Manchester Agency
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called Bank I did the SEO training
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session yesterday on SEO auditing and
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you have an oven been enjoying the all
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that the conference today we’ve got
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about 10 years experience in SEO start
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off for content marketer and then go and
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join being a technical SEO these days
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and so it was it was a strange one it
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was an SEO auditing course but there was
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quite a diverse range of abilities and
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services in there so I tried to start at
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the start and obviously tried to ask her
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and everyone throughout the day what
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they wanted to get from the session so
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it was quite strange on really it was
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more of a Q&A; you really we just went
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through all the same went through core
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reports server log analysis all the kind
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of them yeah Brendon Burtis really and
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LSS ace made sure everyone left of
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course with the kind of insight that
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they wanted to to get from it and that
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hopefully I achieve that yeah
01:15
yeah it’s probably been one of the areas
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of had the most success over the last
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few years really work with a lot of
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sites that arrived to Bank in a choir
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I’m quite a bad state and obviously
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we’re finding that crawl blow and that
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index blow is obviously really effective
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especially if there’s a lot of authority
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there to be kind of regains so yeah I
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did a my first present at Brighton SEO
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about a year and a half ago was was on
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on that topic and obviously a rise back
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to quite a lot just just case studies
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and some of the wins we’ve had before
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our clients over the years I just think
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yeah with news of engagement metrics
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becoming something more important and
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obviously making your website a
01:50
hospitable environment for Google and
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users I think yeah we’ve seen the real
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benefit of that for all our clients so
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and so we use log files we integrate it
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with our calling tools to be honest
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obviously you get you get you call
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errors that Google search console
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doesn’t give you but I think mainly we
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use it from our migrations we do quite a
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lot of migrations now we’re a
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full-service agency so we’re moving
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platform and redesigns I kind of think I
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think the server logs really come into
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their own then so you can see what’s
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happened before and after the migration
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to make sure if in stays in the entire
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day I would sleep it’s a really good way
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of seeing how the site’s being crawl
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that I mean it’s several logs viable
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because you’re not relying on Google or
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any third parties to tell you that
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determing that is your data and that is
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the only real way to determine that and
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we also use it for near pages with lots
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of events we use that for internal
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linking and making sure that those pages
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get in and the most SEO lobs so yeah
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migrations really but it informs our
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NASA sites being pulled yeah I’m this
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pin game changer but I mean we’ve had
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people should have been doing it I mean
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we’ve been doing travel log analysis for
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a long time seems to have become a kind
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of silver bullet that people look into
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the last few years but I mean I mean the
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first let’s use must have used it back
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in the day so I think it’s good to make
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it up a combat recently isn’t it
03:20
yeah I think it’s the best conference
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certainly in the UK that I’ve been to I
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think just a diverse range of topics you
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always end up with actionable insight
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obviously Kelvin runs a great a great
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share and I make sure he I think I love
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the fact he gives new speakers an
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opportunity but obviously the speakers
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that speak all the time which people
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come because they know it’s going to be
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real actionable insight so that’s the
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main thing and obviously it’s a great
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vent it’s always beautiful weather and
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yeah it always needs to be some tough
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Sun always seems before I known it burn
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it bright in SEO so it’s always a great
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week anyway and the team but ya know it
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never failed to compare to bring back
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some tactics sir
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yes oesc is quite broad right so it
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depends if they want to become a
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technical SEO or content marketer I
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think it’s become a lot more integrated
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these days I think you just I would I
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would learn actually the mechanics of
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building websites really I mean I had to
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do at respectively I’ve came into it
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through being a Content writer and then
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kind of fell into tech that way but I
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think if I’ve time I um again I would
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learn how to build websites first and
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then move on to Mitsu there so if you’ve
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got interested in tech SEO now then I
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would start looking at building websites
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rather than us do and then move onto
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that because it’ll stop you having to go
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back and and learn bits and pieces and
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it allow you to join the dots a lot more
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quickly I think
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I never let the truth getting a very
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good story
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